January 1996

Transitions is the official publication of the Ontario Association of Triathletes. It will be released four times a year to OAT's 2,000 members. Each issue will consist of 16-20 black and white pages, with an off white cover and red banner.

Back Cover:   ......................$300
       all four issues: ..........$1,000
Inside Covers:  ....................$260
    all four issues: ...............$820
Full Page: 7 x 10 inches:...........$250 per page
   all four issues: ................$800
1/2 Page: 7 x 4 1/2 or 3 3/8 x 10 : $140
  all four issues: .................$400
1/4 Page: 3 1/2 x 4 7/8: ............$75 
 all four issues: ..................$220
Inserts:  ......................... $250/issue

Four issue discounts must be booked starting March 1 Issue. Payments are in two installments.

Release dates/Closing dates for ads:
First issue: March 1 - closing date: Feb 12
Second issue: June 1 - closing date: May 14
Third issue: September 1 - closing date: August 15
Fourth issue: December 1 - closing date: November 14

Male:78%

Female: 22%

University and College: 83%

High School: 17%

Personal Income:

under $24,999: 18%

$25,000 to $44,999: 23%

$45,000 to $64,999: 20%

$65,000+: 39%

Age:

Under 20: 11%

20-29: 37%

30-39: 31%

40+: 22%

Occupation:

Professional: 37%

Student: 26%

Management: 9%

Skilled: 6%

Service: 5%

Other: 17%